google-devfest
DevFest is Google’s flagship developer festival—a multi-city, community-led technology conference celebrating innovation, diversity, and learning. Held across 56+ Indian cities, the event connected thousands of developers with tools, experts, and local communities.
Client
Duration
Product Launch and Experiential
DevFest was built on the insight that developers thrive when given access to learning communities and real-world tools. Our goal was to democratize exposure to Google’s technologies by bringing consistent, quality-driven tech events to both major metros and underserved tier 2 and 3 cities. Audience research emphasized regional customization, local mentorship, and the power of shared experiences to build stronger tech ecosystems nationwide.
With just 72 hours for end-to-end execution, the pressure was immense. Challenges included iterative set design, production setup with LED and lighting rigs, and aligning teams on short notice. On-ground decision-making needed to be agile to accommodate any tech, talent, or layout issues without compromising on the shoot timeline.
To overcome execution gaps, we divided internal teams and aligned them with local support vendors. A standardized format for collaterals, setups, and flow was developed to enable quick replication. In cities with limited resources, we transported ready setups from neighboring hubs. The concept focused on building a consistent learning and networking experience, regardless of location, while celebrating the uniqueness of each community.
