Cybersecurity Study Jam/Google Cybersecurity Campaign
A PAN India campaign to promote the Google Cybersecurity Course among students by offering scholarships and boosting enrollment. It focused on awareness-building, accessibility, and engagement through campus activities and Digital & On-ground promotions.
Client
Duration
Product Launch and Experiential
The campaign was initiated to increase awareness and accessibility of the Google Cybersecurity Course for students across India. It aimed to address the skill gap in cybersecurity by reaching students through scholarship opportunities. The strategy included mapping student behavior, identifying relevant communication channels, and building credibility around the course’s value through institutional outreach.
Key challenges included low awareness among students, difficulties in reaching a wide college network, securing influencer endorsements, and crafting digital content that clearly communicated the course’s value. Creating consistency in engagement and content across diverse channels and institutions was a significant hurdle.
We adopted a multi-pronged outreach strategy. This included direct engagement with colleges through seminars, posters, and speaker sessions; targeted digital campaigns across email, WhatsApp, and social media; influencer tie-ups with aligned messaging; and development of GIFs and infographics for strong visual storytelling. Testing and iteration helped refine and amplify the campaign impact.
